Given the high standard of all three films, the judges certainly had a hard time choosing the winner. The judges were Yves Alain Lambert from the Baden-Württemberg Film Academy, three Dürr employees, and director Dustin Loose. The director took part in the first "Dürr Challenge", held in 2013, and went on to win the student Oscar in Hollywood two years later.
"Together with a group of totally different young people, you head for a strange city in a faraway country, where you all have to hit the ground running, then come back to Bietigheim with an amazing film – that's what the exciting Dürr Challenge is about", says Dustin Loose, describing his experience. "The fact that every team Dürr has sent out in the last four years has come back with a film is a small miracle in itself. What's more, all of these films have been completely different and unique in the way they tell their stories as well as in their esthetics and perspectives. This shows the huge potential that is unlocked by the Dürr Challenge."
"This competition is one-of-a-kind in Germany and is ideally suited to our corporate culture", explains head of corporate human resources, Klaus Achtelik. That's because initiative, innovation and intercultural understanding are important when working at Dürr. The "Dürr Challenge" offers a great opportunity for Dürr to put the company in the spotlight and start a dialog with students from different technical fields. "Many students have heard of our competition, as we have noticed, for example, at recruitment fairs", reports Paul Eckert, head of HR development at Dürr.
There has been growing interest in the "Dürr Challenge" since it was launched in 2013. The number of applicants has been steadily increasing, as has the click-through rate for the short films on YouTube. The free entry tickets for the premiere offered to Dürr employees were snapped up within a few hours.
All three films from this year's "Dürr Challenge" can be viewed at www.youtube.com/duerrag.
