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  • “Weiße Zeit” (White Time) light installation
Press Release

Production art festival “Drehmoment” (Turning Point)

"Weiße Zeit" (White Time): Brilliant robot performance at Dürr

Bietigheim-Bissingen, October 12, 2018 – In industry, robots represent rational processes, maximum precision and reproducible quality. But art? A strange match at first sight, but it has all come together at Dürr in Bietigheim-Bissingen. In the lobby of the mechanical and plant engineering firm, the artist Joachim Fleischer has created the “Weiße Zeit” (White Time) light installation, featuring three 'repurposed' ready-2-spray painting robots.


A huge curved wooden wall, painted white; a 90-square-meter large platform, carrying three motionless compact robots – this stage set in the Dürr Foyer greeted the roughly 150 guests on Thursday evening as they arrived to see the 'premiere' of the machine performance. What is initially barely noticeable to the untrained eye was obvious to the painting specialists in the audience: the robot arms are not equipped with paint atomizers but with 575-watt lamps. At the click of a mouse, the motionless installation came to life. As the robots cast their light onto the wall, the precisely controlled movements created ever-changing light patterns.
What looks playful is actually the result of sophisticated, technical work. Together with Dürr experts, Joachim Fleischer has programmed the robot controls, which drive the movements, based on his own ideas. He has been working in the Dürr Foyer since the end of September, attracting curious looks from employees.

When the idea of the robot art was suggested to Dürr a few months ago, Dr. Hans Schumacher, member of the Dürr Systems AG Board of Management, did not think twice: "We knew we would support the artist by providing him with the robots and our building. His installation makes impressive use of the robots' agility and dynamism." Joachim Fleischer has devoted a lot of time to learning about Dürr, paying several visits this summer to the world-market leader for automotive painting technology. This has also given rise to a photo series featuring robot assembly motifs. His photos will be on display at the Städtische Galerie (municipal gallery) of Bietigheim-Bissingen until October 14.

The White Time installation at Dürr is part of the production art festival “Drehmoment” (Turning Point) in the Stuttgart region. Organized by the inter-municipal KulturRegion Stuttgart initiative, the festival brings together 34 artists and companies to develop creative art forms in an industrial environment. "Dürr is seen as an excellent, international innovation driver in the region. As part of the KulturRegion Stuttgart project, the aim was to make the potential of this global player in the high-tech industry a conscious experience for the senses through artistic perception and interpretation", says Joachim Fleischer about White Time.

The Dürr Foyer, in which the installation is displayed, is open to the public on the following dates: October 12 to 27, 2018, Mondays, Wednesdays and Fridays from 4 to 7pm and Saturdays from 3 to 6pm (Dürr Systems AG, Carl-Benz-Straße 34, 74321 Bietigheim-Bissingen). Visitors are welcome.


The Dürr Group is one of the world's leading mechanical and plant engineering firms with extensive expertise in automation and digitization/Industry 4.0. Products, systems and services offered by the Group enable highly efficient manufacturing processes in different industries. Dürr supplies sectors like the automotive industry, mechanical engineering, chemical, pharmaceutical and woodworking industries. The Group generated sales of € 3.71 billion in 2017. In October 2018 Dürr acquired the industrial environmental technology business of US company Babcock & Wilcox, comprising the MEGTEC and Universal brands. Since then, the company has had over 16,000 employees and 108 business locations in 32 countries. The Group operates in the market with five divisions:

  • Paint and Final Assembly Systems: Paintshops and final assembly systems for the automotive industry
  • Application Technology: Robot technology for the automated application of paint, sealants and adhesives
  • Clean Technology Systems: exhaust-air purification systems, noise filtration systems and energy efficiency technology
  • Measuring and Process Systems: Balancing as well as assembly, testing and filling technology
  • Woodworking Machinery and Systems: Machinery and equipment for the woodworking industry

This publication has been prepared independently by Dürr AG/Dürr group (“Dürr”). It may contain statements which address such key issues as strategy, future financial results, events, competitive positions and product developments. Such forward-looking statements are subject to a number of risks, uncertainties and other factors, including, but not limited to those described in Dürr's disclosures, in particular in the chapter “Risks” in Dürr's annual report. Should one or more of these risks, uncertainties and other factors materialize, or should underlying expectations not occur or assumptions prove incorrect, actual results, performances or achievements of Dürr may vary materially from those described in the relevant forward-looking statements. These statements may be identified by words such as “expect,” “want,” “anticipate,” “intend,” “plan,” “believe,” “seek,” “estimate,” “will,” “project” or words of similar meaning. Dürr neither intends, nor assumes any obligation, to update or revise its forward-looking statements regularly in light of developments which differ from those anticipated. Stated competitive positions are based on management estimates supported by information provided by specialized external agencies.

Our financial reports, presentations, press releases and ad-hoc releases may include alternative financial metrics. These metrics are not defined in the IFRS (International Financial Reporting Standards). Dürr's net assets, financial position and results of operations should not be assessed solely on the basis of these alternative financial metrics. Under no circumstances do they replace the performance indicators presented in the consolidated financial statements and calculated in accordance with the IFRS. The calculation of alternative financial metrics may vary from company to company despite the use of the same terminology. Further information regarding the alternative financial metrics used at Dürr can be found in our financial glossary.