In order to involve the workforce in brainstorming ideas for greater sustainability, the mechanical and plant engineering firm organized its first Ideation Jam. The aim of this online brainstorming session was to get as many employees as possible involved in the collection and development of ideas over a period of three days. For the Ideation Jam, the Dürr Group used its new online platform “Spark,” which was introduced at the beginning of October in order to fundamentally modernize the company-wide idea management system. The software simplifies the opportunities for participation, creates more transparency and stimulates exchange across departments and locations.
To facilitate personal exchange on site during the Ideation Jam, there was a “denkBAR” (“Thinking Bar”) at the three major sites in Darmstadt, Schopfloch and Bietigheim-Bissingen. There, employees could engage in conversation over snacks and drinks in a cozy atmosphere.
Numerous ideas for climate protection
In line with the 1.5°C target of the Paris Climate Agreement, the Dürr Group has set itself ambitious climate targets for the year 2030. With the three-day Ideation Jam, the company underlined the fact that this depends on everyone’s commitment. The positive response and the numerous contributions are a strong sign for Group CEO Dr. Jochen Weyrauch: “We can see that the topic of sustainability is on the minds of many colleagues and that we have no shortage of good ideas for even more climate and environmental protection.”
Suggestions from the workforce ranged from revising the offering of the dining halls to saving packaging materials, water and energy, and expanding the number of bicycle parking spaces. Numerous suggestions were also received for reducing the energy and material consumption of the machinery and equipment on offer. The ideas collected are now being examined internally and further elaborated.
Fundraising campaign for climate-resilient forest
The Dürr Group linked the Ideation Jam to a fundraising campaign to promote climate-resilient forests, so that employees could contribute to greater sustainability in two ways with their suggestions. For each idea submitted, the company donates 25 euros, which makes it possible to better prepare a forest area of 50 square meters for the changing climate through targeted maintenance interventions. A total of 8,750 euros was raised during the campaign. To honor the commitment of the workforce during the Ideation Jam, the Dürr Group doubled the amount donated to 17,500 euros. This means that 35,000 square meters of regional forest can now be made climate-resilient.